The Magazine Formerly Known As …..

24 March 2012

For those of you trying to avoid buying any publications from All Craft Media (and their previous incarnation, KAL Media), I just thought I’d let you know that Knit Magazine, which used to be known as Yarn Forward, will from Issue 50 (end May 2012?) be known as Yarnwise. 

They call it a re-branding exercise; I call it confusion marketing.

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  1. Might have to start a spreadsheet for this. At least a note in Evernote.

    • You’re confused?? I could write a book about this.

      Lovely to hear from you, Jan.

  2. omg I’m finding this impossible to keep up with. definitely need a spreadsheet to keep your followers and those that do not want to be burned again informed.

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