There’s Really No Stopping Her…17 November 2012
Big drum roll please for the launch of a new magazine – Truffle. This apparently is a “monthly, glossy, high-end lifestyle, handbag-sized, beautiful local magazine. For free!”. It will be delivered to households in Saffron Walden, Bishops Stortford and Stansted.
And the Editor is (another drum roll, please) – Kerrie Allman (aka Jenn Smith-Clarke, Tallulah Ray and a few others that don’t immediately spring to mind).
Now before you think that Kerrie has gone out and obtained employment with a reputable publisher, perhaps we should look at the facts.
Ad. Sales are the responsibility of Claire Smith, aka Claire Barzilay-Smith who used to work for Kerrie and with whom she was launching a magazine called Be Creative (no idea what happened to that one).
Claire registered the domain name for this business on 1st November, at an address in Little Dunmow
One of the advertisements in the magazine is for a marketing company called “5iftyfournine” (no, I don’t get it either). The domain name for this company was also registered on 1st November, at the same address, by Shirley Rycroft – who as we all know is Kerrie’s mother.
And of course it contains all the usual Kerrie trademarks, including an inability to spell and a complete lack of understanding of English grammar. As in “The Truffle families favourite Christmas dinner recipes” and the lovely plural “address’s” – to name just a couple. (Although this can’t beat describing Liberty’s as “infamous” in the last issue of Sew Hip).
As usual with magazines coming from this stable, there is no printer’s name published, which is a legal UK publishing requirement but, what the heck, who cares about silly rules and regulations?
I normally admire persistence but “If at first you don’t succeed” doesn’t really mean just keep doing the same things over and over again in the faint hope that they’ll work out better next time. Two businesses went bust within 12 months of each other. Most people would have learnt something from that.
EDITED: On 17th November, the domain name registration for Truffle was changed from the same address as 5iftyfournine to the address shown in the magazine. And 5iftyfournine was changed to the same address as the address (which is a postal one only) shown on the Craft Magazine shop site. I’m glad I was able to point out the “slip up”.